service offerings
People
People are at the core of every experience. In order to effectively sell memorable events, having the right people with the right training in the right places is crucial. To help you in this, we offer the following:
Strategic Services
- Compensation & Incentive Planning
- Organizational Chart Planning
Foundational Materials & Training
- Key Employee Hiring
- Train The Trainer
- Professional Development Plans
Iterative Optimizations
- Sales Meetings / Conferences
- Sales Contesting & Incentives
- Custom Training Manuals
Marketing & Sales
Continuously optimizing and finding new and innovative revenue streams is what we do best. In order to ensure your best laid plans meet the needs, eyes, and ears of your guests we offer the following:
Strategic Services
- Sales Strategy & Forecasting
- Multi-Unit Sales Strategy
- Marketing Assets & Material Creation
Foundational Materials & Training
- Sales Tool Optimization
- Referral Program
- Marketing/Lead-Gen Campaigns & Concepts
Iterative Optimizations
- Tourism Programming
- Off-site Catering Services
- Monthly Event Programming
Operations
For any event or programming to run smoothly, your operations need to be set up for success. From helping you identify the right venue spaces, to getting your finance systems/tracking in place, to preparing legal documentation we offer the following:
Strategic Services
- Venue Evaluation & Planning (Spaces, Capacities & Minimums)
- Event Cash Flow & Payment Structure Planning
- CRM/Software Integration Planning
Foundational Materials & Training
- Agreement & Addendum Templates
- Event P&L Setup
- CRM/Software Optimization & Training
Iterative Optimizations
- PACE & Booking Matrix Reporting
- Three and Five Year Sales Forecasting & Growth
Partners
We’re proud to partner with other hospitality consultancy groups to provide additional breadth.
The Pacesetter Approach
Leaving spaces unbooked leaves money on the table. This affects more than just the bottom line. It causes revenue to become less predictable, incentives for hiring and retaining staff diminish, and guests lose a critical touchpoint which builds loyalty.
Taking a proactive and systematic approach to events enables you to maximize your opportunities. Our proven system can help.
Discovery
We become part of your team. We interview key stakeholders before embedding ourselves into your day-to-day for up to two weeks. This enables us to understand critical elements of your business, including: your objectives and key results (OKRs), your market, your competitive landscape, your guests and your current execution as it relates to our engagement.
Pace Action Plan Development
After gathering information from all corners of your business, the event & sales department will be thoroughly analyzed. This analysis will review everything from the initial contact with the guests to the day of execution of the event, resulting in a Pace Action Plan – providing a clear understanding of where opportunities exist to leverage event, experience, and occasion-related bookings. We will also determine what foundational adaptations and enhancements are required to ensure an effective approach to your event strategy.
Included in this process will be evaluating key details such as the merchandisable space you have available and how it can capitalize on market demands. The Pace Action Plan will also address the staffing, training, marketing and other needs that will be required to achieve the objectives outlined in the Discovery phase.
Pace Action Plan Implementation
The newly developed Pace Action Plan will be presented to key stakeholders in a format that encourages collaboration. Upon approval, implementation begins. This will include the initiation of foundational materials and the development of the staff training modules – ensuring your organization is equipped and enabled to secure bookings, host events, and deliver memorable experiences. .
Optimization plan
Once the foundation for the Pace Action Plan has been properly laid, we create a custom optimization plan. Ensuring a healthy, sustainable occasion-based revenue stream requires refinements beyond the first booking.
This will provide further guidance for Pace Plan implementation and enable a means of building iterative optimizations – including the opportunity for Fractional Event Sales Leadership – to enhance the results on a go-forward basis.
Average increase in event sales within the first 90 days of the Pace Action Plan.
Let’s Discuss Your Strategy
See how activation of your special-event space can bring new, predictable revenue streams to the table.
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